Promotion of Small and Medium-Sized Enterprises (ProSME)

The GIZ program “Support for Micro, Small, and Medium-Sized Enterprises in Benin” aims to strengthen the development and competitiveness of Beninese MSMEs by improving their entrepreneurial, managerial, and technical skills, while facilitating access to skilled labor. It combines training and individualized coaching based on the SME Loop methodology, supports the recruitment and retention of employees, and facilitates networking between businesses and training centers, employment agencies, and other stakeholders. At the same time, it sustainably strengthens the support ecosystem by consolidating the capacities of local structures (incubators, SAEs, training providers) in order to create a sustainable environment conducive to business growth and job creation.

• Development of Beninese MSMEs Support approximately 1,000 MSMEs to improve their management, expand their distribution network, optimize their products, and integrate environmental sustainability in order to stimulate their growth and economic sustainability. • Strengthening strategic skills Offer specialized training and coaching in management, product development, marketing, and digitalization to optimize MSME operations and facilitate their access to new markets. • Professionalization of human resources Help companies formalize their HR practices by implementing appropriate recruitment and personnel management processes, in order to strengthen their ability to attract, train, and retain qualified talent. • Job creation and productivity improvement Generate sustainable economic growth by creating decent jobs and improving the productivity of MSMEs, with a particular focus on the inclusion of women and young people.