MAMOA Project

The MAMOA Project is a private sector development support initiative aimed at sustainably strengthening women's entrepreneurship in Madagascar. Deployed under Component 2 of the ITOVIA program, it supports MSMEs in their creation, formalization, or development phases, while also strengthening the structures that make up the entrepreneurial ecosystem. Its intervention strategy is based on a systemic approach. Rather than solely financing businesses, the project simultaneously addresses the main obstacles to women's entrepreneurship: insufficient access to finance, limited availability of support services, lack of entrepreneurial skills, social constraints, and difficulties in accessing markets.

👩‍💼 Strengthening Women's Entrepreneurship:
Supporting women entrepreneurs in the creation, formalization, and development of their businesses to improve their economic autonomy and resilience.

🤝 Sustainably Structuring the Entrepreneurial Ecosystem:
Professionalizing Women's Entrepreneurship Promotion Structures (SPEF) to sustainably improve the support services offered to women entrepreneurs.

💰 Improving Access to Finance:
Developing appropriate financial mechanisms, including the Initiative interest-free loan, to facilitate investment by MSMEs and their access to additional financing.

✅ Developing Competitive and Inclusive Businesses:
Strengthening entrepreneurial skills, promoting market access, and supporting the promotion of products Made in Madagascar, particularly in the agri-food sector.