Fit For Market Plus (FFM+)

The Fit For Market Plus (FFM+) program aims to strengthen the competitiveness, sustainability, and inclusivity of agricultural and fisheries value chains in partner countries (Comoros, Madagascar, Mauritius, Mozambique, and Zambia). It works across the entire entrepreneurial ecosystem, from production to marketing, helping businesses comply with international market requirements, improve product quality, and integrate sustainable practices. The intervention strategy builds on previous FFM programs and the COLEAD (Europe-Africa-Caribbean-Pacific Liaison Committee) COVID plan, incorporating the Farm to Fork strategy of the European Green Deal for a transition to sustainable food systems.

🎯 Strengthen SME competitiveness:
Improve the quality, productivity, and compliance of local businesses with market requirements.

🌍 Facilitate market access:
Support the integration of Seychellois businesses into regional and international value chains.

♻️ Promote sustainable practices:
Encourage the adoption of environmental, social, and traceability standards.

👥 Strengthen economic inclusion:
Increase the participation of women and young entrepreneurs in targeted value chains.