Jiinue Growth Program (JGP)

The Jiunue Growth Program is a multi-partner initiative (Mastercard Foundation + GBF + financial intermediaries and civil society organizations) designed to bridge the funding gap. For MSMEs in Kenya, this approach combines access to finance products (microcredit, SME loans, digital products), tailored technical assistance (training, mentoring, post-loan support), and capacity building for local stakeholders. The approach focuses on youth and women entrepreneurs, with an intervention strategy that combines financing and support to make businesses "investment-ready" and capable of subsequently absorbing commercial capital.

• Increase access to finance: Provide a range of financial products (micro to SME) tailored to young and women entrepreneurs to bridge the liquidity gap.
• Strengthen the resilience of MSMEs: Combine credit and technical assistance to improve financial governance and business sustainability.
• Create employment opportunities for young people: Support business growth to generate direct and indirect jobs (impact target mentioned by the Mastercard Foundation).
• Develop the local financial ecosystem: Strengthen the capacity of financial intermediaries and local organizations to ensure the sustainability of service provision beyond the program's duration.